Self-Serve
A motion where customers can sign up, onboard, and purchase without talking to sales. Self-serve scales efficiently for lower-priced products and complements assisted sales for larger accounts.
Related terms
Product-Led Growth (PLG)
A go-to-market strategy where the product itself drives acquisition, conversion, and expansion. In PLG, users experience value before buying, often through free trials or freemium plans.
Freemium
A pricing model that offers a free tier indefinitely, with paid plans unlocking more capacity or features. Freemium lowers the barrier to adoption and feeds a product-led funnel.
Time to Value (TTV)
How long it takes a new user to experience the product’s core benefit for the first time. Shorter TTV improves activation, conversion, and retention, and is a key PLG metric.
Activation
The point at which a new user reaches a meaningful first success that predicts long-term retention. Defining and optimizing the activation moment is central to onboarding and PLG.
Aha Moment
The instant a user first grasps the core value a product delivers for them. Designing onboarding to reach the aha moment quickly is a primary lever for activation.
Product Qualified Account (PQA)
An account showing strong product usage and fit signals that indicate readiness for a sales conversation or expansion. PQAs extend the PQL concept from individuals to whole accounts.
Find AI tools for your GTM stack
Browse the best AI tools for lead gen, demand gen, outbound, SEO, and more.
Explore Tools