Lavender

Lavender · Founded 2020

Freemium · Free (5 emails/mo) - $69/user/mo for Teams plan

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About

Lavender is an AI email coaching platform that analyzes sales emails as you write them, scoring from 0-100 and suggesting improvements for length, tone, personalization, and CTA placement. Used by 50,000+ SDRs to improve cold email reply rates by 2-3x. In 2026, Lavender launched Ora, an autonomous AI sales agent that researches prospects and writes hyper-personalized emails independently.

Features

Real-time email scoring (0-100)
AI rewrite suggestions
Prospect research sidebar
Team analytics and coaching dashboard
Communication style matching
Mobile email optimization
AI-powered email agent (Ora) with autonomous research

Integrations

GmailOutlookSalesloftOutreachHubSpotApolloGrooveGong

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