Semrush One

Semrush Inc. · Founded 2008

2.5(2)

Paid · $99/month (AI Visibility Toolkit standalone) or enterprise pricing for full suite

About

Semrush One merged traditional SEO toolkit (keywords, backlinks, site audit) with a new AI Visibility Toolkit that tracks how brands appear in AI search results across Google AI Overviews, ChatGPT, Gemini, Perplexity, and AI Mode. Built on 261M+ prompt database, it enables GTM teams to optimize for both traditional and AI-driven discovery with unified reporting and MCP integration with Claude.

Features

AI Visibility Toolkit with 261M+ prompt database
Brand visibility scoring across AI search engines
Daily prompt tracking and competitor share of voice
Cited-source analysis showing which domains appear in AI answers
Brand Performance and research reports
Visibility Overview and Prompt Research tools
Semrush MCP server integration with Claude/ChatGPT/Cursor

Integrations

ClaudeChatGPTCursorVS CodeZapierHubSpotSalesforce

Reviews (2)

1.0

Jul 8, 2026

Cons: Pays $517 a month for Semrush. Discovered that historical data from the AI Brand Performance module had been retroactively altered. Two exports of the identical May 9 dataset produced completely different results. Gemini share of voice dropped from 8.2% to 0%, Google AI Mode sentiment dropped from 96.1% to error message, ChatGPT sentiment dropped from 78% favorable to 0%.

User reports that historical data in Semrush's AI Brand Performance module was retroactively altered, with previously exported data no longer matching when re-exported, resulting in significant data integrity issues.

Akan GBvia Trustpilot ↗

4.0

Jul 8, 2026

Pros: If you're familiar with SEO it's very easy to use, as it's so popular there are a lot of helpful guides and blog posts to get the most out of the platform

Cons: Each tool has their own strengths. One con would be concurrent project limitations. Also you're better off using crawling software like screaming frog or lumar for your tech insights

Easy to use for those familiar with SEO with plenty of helpful resources available, but has concurrent project limitations and may not be ideal for technical crawling tasks.

Verified Reviewer at Information Technology and Servicesvia Software Advice ↗