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Backstory (formerly People.ai)

People.ai Inc. d/b/a Backstory · Founded 2016

Enterprise · Custom

About

People.ai rebranded to Backstory in April 2026, shifting from activity capture to a 'Revenue Answers Platform' with conversational AI. Backstory connects signals across email, meetings, calls, and CRM records to answer revenue questions (deal status, risk, next steps) via natural language queries. Backed by ICONIQ, a16z, Lightspeed with enterprise customers including Red Hat, Five9, Palo Alto Networks.

Features

  • Automatic activity capture from email, meetings, calls
  • Conversational AI for deal questions
  • Pipeline and deal intelligence
  • Forecasting and risk detection
  • CRM bi-directional sync
  • MCP server integration
  • Account planning and ClosePlan
  • Leadership dashboards

Integrations

SalesforceSlackMicrosoft CopilotChatGPTClaudeModel Context Protocol

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