Breeze AI (HubSpot)

HubSpot Inc. · Founded 2023

(4)

Freemium · $15/seat/mo

About

Breeze AI is HubSpot's built-in AI suite powering content generation, prospecting, customer agents, and data enrichment across all hubs. Positioned as HubSpot Breeze Intelligence following the Clearbit acquisition, it enriches CRM records with real-time firmographic and technographic data, identifies website visitors, and supports form shortening.

Features

AI content generation
Prospecting assistance
Customer AI agents
Data enrichment
Website visitor identification
Form shortening with pre-fill

Integrations

HubSpot CRMHubSpot Marketing HubHubSpot Sales Hub

Reviews (4)

Does Anyone Actually Like Hubspot AI

Aug 3, 2026

Cons: Bad generate property AI, useless workflow action generations, consistently disappointing when used.

A user expressed disappointment with HubSpot's AI features, citing poor quality in property generation and ineffective workflow automation suggestions.

Reddit uservia Reddit ↗

Yay or nay?

Aug 3, 2026

Pros: Gets the quality of whatever model you're using (which will most probably be better than hubspot), and MCP's are becoming the new standard of talking to servers.

Cons: The overhead of setting this up

A Reddit user highlighted that Breeze AI leverages quality external models and uses emerging MCP standards, but noted the complexity of initial setup as a drawback.

Reddit uservia Reddit ↗

Aug 3, 2026

Pros: The most helpful thing about Breeze is that it is fully connected with our CRM data. Everything is contained in the system and the answers stay relevant.

A user praised Breeze for its full integration with CRM data, keeping all information contained in one system with relevant answers.

Verified G2 uservia G2 ↗

Aug 3, 2026

Pros: Breeze AI has been a game changer for building lead lists fast. The ability to manage a whole team's activity and track where every activity happens.

Cons: Breeze AI can lag — sometimes

A user found Breeze AI effective for quickly building lead lists and team activity management, though it occasionally experiences performance lag issues.

Verified G2 uservia G2 ↗