Opal (Mark)

Optimizely (Opal Division) · Founded 2024

(4)

Enterprise · Custom

About

Opal is a connected planning platform for enterprise marketers that launched its Memory Layer in September 2026 to solve organizational amnesia in AI workflows. The platform evolved into Mark with Mark IQ data layer and Mark-1 post-trained models, giving marketers persistent organizational context for AI agents. Used by Target, Starbucks, and GM for strategy-to-execution alignment.

Features

Memory Layer (persistent organizational brain)
Gem AI co-pilot
Campaign planning and collaboration
Real-time campaign context
Multi-agent framework
Brand governance and guardrails
Performance tracking
Mark-1 post-trained models

Integrations

Marketing platformsAI assistants (ChatGPT, Claude)

Reviews (4)

Oct 12, 2026

Pros: It is so easy to see at a high level what content is coming up for the week. Everyone can use it easily and make updates to content.

User finds Opal makes it simple to view upcoming content for the week and notes that team members can easily use and update content.

Verified Capterra uservia Capterra ↗

Oct 12, 2026

Pros: Easy to set up, customizable blocking.

Cons: Pretty basic, no screen time usage data.

User appreciates Opal's easy setup and customizable blocking features but finds it lacks depth with no screen time tracking data.

Reddit uservia Reddit ↗

Oct 12, 2026

Pros: Opal/Mark has a lot of wonderful enhancements for marketing.

Cons: PaaS doesn't receive enhancements as quickly.

User finds Opal/Mark offers great marketing enhancements, but notes that the PaaS version receives updates more slowly than desired.

Verified G2 uservia G2 ↗

Oct 12, 2026

Pros: Opal provides an easy way to navigate all of the content the team produces. The UX/UI is pretty easy to use and it keeps social media organized.

User appreciates Opal's easy navigation of team content and straightforward user interface for managing social media.

Verified Software Advice uservia Software Advice ↗